[Press Release] Swisslog Malaysia Extends its Footprint to Penang to Cater to the Burgeoning Electronics and Electrical Industry in the Northern Region

[Press Release] Swisslog Malaysia Extends its Footprint to Penang to Cater to the Burgeoning Electronics and Electrical Industry in the Northern Region

19 June 2024

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June 19, 2024 – Swisslog, a leading provider of best-in-class warehouse automation and software, today officially opened the doors of its new office in Penang, Malaysia. This strategic expansion underscores Swisslog’s commitment to supporting its customers in the northern region, including those in the Electrical and Electronics (E&E), Food & Beverage (F&B) sectors.

Swisslog has a strong track record in Malaysia, boasting a successful presence for nearly 30 years. Throughout its tenure, the company has achieved key milestones by delivering automation solutions to leading players across the region, including Singapore, Thailand, Indonesia, and Vietnam. Its footprint extends across diverse sectors, including logistics, cold chain, retail, and e-commerce.

“In today’s dynamic business landscape, proximity to our customers is paramount,” said Tan Yong Seng, Head of Customer Service – South East Asia, Swisslog. “This new office will allow us to provide even more responsive and personalized support to our customers in the northern region. They can expect a dedicated team of experts readily available to address their specific warehouse automation needs and challenges, ensuring their success.”

Among its other solutions, the Penang office will house an AutoStore demonstration unit, allowing customers to experience this innovative storage and retrieval system firsthand. AutoStore stands out as a remarkable solution for efficiently storing a large volume of small parts while maximizing storage density and maintaining flexibility. Swisslog, a pioneering integrator, has spearheaded over 370 projects worldwide, cementing its position as a leader in AutoStore integration. The system’s unique design facilitates the direct stacking of bins, optimizing space utilization and enabling storage of multiple SKUs within a single bin. By linking AutoStore with Swisslog’s SynQ software, businesses can achieve highly efficient picking operations, seamlessly integrating into existing workflows for unprecedented productivity and operational excellence.

The grand opening of the office was witnessed by state-owned organizations; Malaysian Investment Development Authority (MIDA) Penang and InvestPenang. Mr. Sikh Shamsul Ibrahim Sikh Abdul Majid, Chief Executive Officer of Malaysian Investment Development Authority (MIDA) applauded “Swisslog’s presence catalyzes cutting-edge advancements in smart technology, facilitating Malaysia’s embrace of Industry 4.0. This expansion aligns perfectly with the goals of the New Industrial Master Plan 2030 (NIMP 2030), propelling Malaysia’s industrial landscape into the future with advanced technologies and unmatched efficiency. Swisslog’s presence is a game-changer, showcasing the vibrancy and competitiveness of Malaysia’s logistics market and cementing our nation’s status as the go-to investment hub in the region.”

Dato Loo Lee Lian, Chief Executive Officer of InvestPenang, stated “The opening of Swisslog’s new regional office in Penang will be a positive added value for the State’s industrial landscape. With excellent customer service and innovative industrial solutions, I am optimistic that Swisslog will continue to reap many benefits from its operation in Penang, the Silicon Valley of the East.”.


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Swisslog Malaysia
Chew Wan, Lee
T+60 37494 8500
E chewwan.lee@swisslog.com

Fifth Ring (on behalf of Swisslog)
Charin Ng
T+65 9647 8204
E charin.ng@fifthring.com

Elaine Cheah / Arief Ferdaus
T+604 6468 833
E elaine@investpenang.gov.my / arief@investpenang.gov.my


About Swisslog – Swisslog delivers data-driven & robotic solutions for your logistics automation alongside reliable, modular service concepts. Collaborating with forward-thinking companies, we are committed to setting new standards in warehouse automation to provide future-proof products and solutions. As part of the KUKA Group, our customers trust the competence of our passionate employees – more than 15,000 people working across the globe.
www.swisslog.com & www.kuka.com


About InvestPenang – InvestPenang is the Penang State Government’s principal agency for the promotion of investment. Its objectives are to develop and sustain Penang’s economy by enhancing and continuously supporting business activities in the State through foreign and local investments, including spawning viable new growth centers. To realize its objectives, InvestPenang also runs initiatives like the SMART Penang Center (providing assistance to SMEs), Penang CAT Center (for talent attraction and retention), and Global Business Services (GBS) Focus Group (promoting and developing digital economy). For more information, please visit https://investpenang.gov.my/ and follow InvestPenang’s social media channels: Facebook; LinkedIn.