The 45th IAA World Congress 2024

The 45th IAA World Congress 2024

8 March, 2024


The International Advertising Association World Congress (IAAWC), held every 2-3 years in major cities, focuses on sustainability, diversity, equity, inclusion, and environmental, social, and governance (ESG). It brings together professionals from various industries and celebrates the 85th Anniversary of IAA Global, the 30th Anniversary of IAA Malaysia, and International Women’s Day. The congress will take place in Penang, Malaysia, known for its rich heritage, arts, and culture, providing participants with an opportunity to immerse themselves and gain knowledge, inspiration, and energy.


This congress is co-hosted by IAA Malaysia, Petace and the Penang Convention and Exhibition Bureau (PCEB) and InvestPenang. The 45th IAAWC 2024 theme is “Brand: RE-CODE, for a Better World, Better Life”.


Here are the details:
Date: 6 – 8 March 2024
Venue: Setia SPICE Convention Centre
Course fee: RM3,850* (HRD Corp Claimable)


*This 3-Day Congress Fee includes meals & refreshments, dinners and access to all Congress events.


Why join us?

  • Connect with peers from the industry worldwide.
  • Learn from experts on how Sustainability, ESG, DE&I and AI can be a force for good during the sessions, talks and interviews.
  • Gain first-hand knowledge and insights on how integrating technologies into creativity can create greater value of brands & businesses.
  • Be inspired by leaders who are Re_Coding and shaping the future


Who should attend?

  • Board Directors CEOs, CMOs, CSOs, CTOs and C-suite personnel.
  • Marketing, Brand & Product Managers.
  • Advertising, Digital & Media agencies.
  • Management Consultants & Advisors.
  • Government, Policymakers & NGOs.
  • Academics & Students


Don’t miss the opportunity to learn, network, and inspire positive change. Join us at the 45th IAA World Congress 2024.


Visit for enquiries on registration, hotel bookings at IAAWC rates & sponsorship opportunities.


For further enquiries on HRDC Claimables, kindly contact Amy Chia, at +6012-236 2744 or email