{"id":40942,"date":"2019-08-01T07:35:33","date_gmt":"2019-07-31T23:35:33","guid":{"rendered":"https:\/\/investpenang.gov.my\/press-release-investpenang-reveals-new-brand-identity\/"},"modified":"2025-12-02T17:16:36","modified_gmt":"2025-12-02T09:16:36","slug":"press-release-investpenang-reveals-new-brand-identity","status":"publish","type":"post","link":"https:\/\/investpenang.gov.my\/zh-hans\/press-release-investpenang-reveals-new-brand-identity\/","title":{"rendered":"[Press Release] InvestPenang Reveals New Brand Identity"},"content":{"rendered":"

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[Press Release] InvestPenang Reveals New Brand Identity<\/h1>\n

[\/vc_column_text][vc_separator type=”normal” el_class=”red-separator” color=”#ee4023″ transparency=”1″ thickness=”2″ up=”15″ down=”15″][vc_column_text css=”” el_class=”white-text”]<\/p>\n

1 August 2019<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1703764846254{background-color: #f3f5f8 !important;}” z_index=””][vc_column el_class=”fade-in animate”][vc_empty_space height=”120px” el_class=”height-x120″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_single_image image=”28964″ img_size=”full” qode_css_animation=”” el_class=”single-featured-image”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px” el_class=”height-x60″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=”” el_class=”content-row”][vc_column_inner][vc_column_text]InvestPenang Reveals New Brand Identity<\/strong><\/p>\n

A new look conveys the agency\u2019s evolution as it progresses steadily into the future.<\/p>\n

Penang, August 1, 2019 \u2013 InvestPenang officially unveiled its new logo to the public today. Launched by the Chief Minister of Penang, YAB Mr. Chow Kon Yeow, the new corporate identity reinforces the evolution and expansion of the agency\u2019s services through time since its establishment 15 years ago.<\/p>\n

\u201cInvestPenang began with the sole purpose of promoting Penang as an ideal investment location. Today, our role has expanded to also include a growing number of state initiatives in attracting, developing and retaining talents, assisting SMEs to move up the value chain and facilitating the development of the tech start-up community,\u201d explained Dato\u2019 Seri\u2019 Lee Kah Choon, the Special Advisor to the Chief Minister of Penang. \u201cThis new logo is a celebration of our evolution and of our enthusiasm and dynamism in embracing what the future holds for InvestPenang and Penang as a whole.\u201d<\/p>\n

Even amidst the ever-changing economic climate, the state has delivered a consistently strong performance. In the first quarter of 2019 alone, it has successfully attracted RM8.5 billion of foreign direct investment, making up a whopping 42% of Malaysia\u2019s foreign direct investments for the period.<\/p>\n

According to Chow, \u201cEven though InvestPenang\u2019s corporate logo has evolved, its roots and focus remain unchanged, that is to continue promoting Penang as the location of choice for technology, industry and business. The encouraging foreign direct investment figures provide strong evidence that Penang continues to be a preferred destination for high quality investments. Significantly, these investments were expected to create over 10,000 new job opportunities in Q1, 2019 in the state!\u201d<\/p>\n

An arrow pointing upwards anchors the letters \u2018I\u2019 and \u2018N\u2019, symbolising the growth and progression of the agency\u2019s internal strengths in supporting the broader picture of InvestPenang\u2019s goals. The word \u2018invest\u2019 is in bold, drawing the eye to the strong fundamentals and key role of the agency. Dark blue, on the other hand, signifies the reliability and professionalism, while the red accent conveys the passion and determination of the people behind InvestPenang.<\/p>\n

The new look is also being applied across all collaterals, name cards, streamers, presentation decks and the InvestPenang website, which is currently being revamped . \u201cThe newly redesigned website will adopt a more contemporary and streamlined look, with more succinct information and interactive features for easy navigation and enhancing user experience,\u201d added Dato\u2019Seri\u2019Lee<\/p>\n

\u201cOur new identity is forward-looking and professional \u2013 this is in line with the services and solutions that we offer in our efforts to make Penang a sought after destination as much for locals looking to grow their businesses as for investors from far and wide,\u201d he concluded.<\/p>\n

END<\/strong><\/p>\n

About InvestPenang<\/strong>
\nInvestPenang is the Penang State Government\u2019s principal agency for the promotion of investments. Its objectives are to develop and sustain Penang\u2019s economy by enhancing and continuously injecting business activities in the State through foreign and local investments including the spawning of viable new growth centres. To support the realisation of its objectives, InvestPenang also runs initiatives like SMART Centre (to assist SMEs), Penang CAT Centre (to assist talents) and @CAT Penang (to assist start-ups).<\/p>\n

For media enquiries, please contact:<\/strong>
\nEugenia Tan Yong Choo
\nInvestPenang
\neugenia@investpenang.gov.my<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”120px” el_class=”height-x120″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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