{"id":39800,"date":"2014-08-11T04:32:16","date_gmt":"2014-08-10T20:32:16","guid":{"rendered":"https:\/\/investpenang.gov.my\/cashing-in-on-creative-content\/"},"modified":"2025-11-28T14:59:31","modified_gmt":"2025-11-28T06:59:31","slug":"cashing-in-on-creative-content","status":"publish","type":"post","link":"https:\/\/investpenang.gov.my\/zh-hans\/cashing-in-on-creative-content\/","title":{"rendered":"Cashing In on Creative Content"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”sec-inner-banner” css=”.vc_custom_1703741584745{background-image: url(https:\/\/investpenang.gov.my\/wp-content\/uploads\/2023\/12\/contact-banner-bg.jpg?id=20253) !important;}” z_index=””][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=”” el_class=”inner-banner-row”][vc_column_inner][vc_column_text]<\/p>\n

Cashing in on creative content<\/h1>\n

[\/vc_column_text][vc_separator type=”normal” el_class=”red-separator” color=”#ee4023″ transparency=”1″ thickness=”2″ up=”15″ down=”15″][vc_column_text el_class=”white-text”]<\/p>\n

11 August 2014<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1703764846254{background-color: #f3f5f8 !important;}” z_index=””][vc_column el_class=”fade-in animate”][vc_empty_space height=”120px” el_class=”height-x120″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_single_image image=”29215″ img_size=”full” qode_css_animation=”” el_class=”single-featured-image”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px” el_class=”height-x60″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=”” el_class=”content-row”][vc_column_inner][vc_column_text]PENANG-based digital interactive entertainment companies are positioning themselves with expansion plans and new products to tap into the growing market of the local creative multimedia industry, which is projected to grow to US$9.35mil (RM30mil) by 2016.<\/p>\n

According to Kamil Othman, vice-president of the creative multimedia division in the Multimedia Development Corporation (MDeC), local consumers are expected to spend about US$6.4mil this year for creative multimedia entertainment, and the figure is projected to grow at 9.1% annually till it hits US$9.35mil in 2016.<\/p>\n

Globally, consumer spending for creative multimedia entertainment is approximately US$1.6tril presently, and this is expected to grow to US$2.1tril by 2016.<\/p>\n

Game Pro International Sdn Bhd managing director Kenny Chua says that the Penang-based company aims to produce some 30 mobile games for downloading this year.<\/p>\n

\u201cWe aim to raise our revenue this year to between RM8mil and RM9mil from about RM6mil last year.<\/p>\n

\u201cAbout half of the 30 mobile games to be released this year will be games designed by our company under our brandname Game Pro.<\/p>\n

\u201cThe other half comprises third-party mobile games that we have obtained the licences to distribute.<\/p>\n

\u201cIt takes two to three months to develop the mobile games,\u201d he said.<\/p>\n

Besides mobile games, Game Pro also plans to release about 10 web-based games this year, compared to five last year. The web-based games, known also as massively multi-player online role-playing games (MMORPG), have been in development for the past one to three years, Chua says.<\/p>\n

The MMORPG games can be played for free in Game Pro\u2019s website.<\/p>\n

\u201cWhen the players want to increase the weaponry used in the games, they have to purchase top-up \u2018pins\u2019 that are available at convenience stores.<\/p>\n

\u201cThe top-up pins cost between RM10 to RM200, depending on the complexity of the weaponry required.<\/p>\n

\u201cSometimes the top-up pins can cost up to RM5,000, if the weaponry required is specially customised.<\/p>\n

\u201cThis is how revenue is generated from web-based MMORPG games,\u201d he said.<\/p>\n

Although only 20% of the players in web-based games purchase top-up pins, web games still contribute about 90% of the company\u2019s revenue, according to Chua. On the future direction of the company, Chua said Game Pro would focus more on developing games for mobile platforms such as smartphones.<\/p>\n

\u201cThis is because such games can be downloaded from Android-based and iOS-based smart devices. We aim to increase the contribution of mobile games to about 50% by 2016 from about 10% presently,\u201d he said. The company is also in discussions to secure contracting jobs from overseas game developers in Taiwan and China to design the graphics and the software content for gamesa, according to Chua.<\/p>\n

\u201cWe are in talks with some of them now,\u201d he said.<\/p>\n

Chua said it would take about RM100,000 to start a new medium-size mobile game designing company.<\/p>\n

\u201cWith such a capital outlay, you can engage two to three employees.<\/p>\n

\u201cThe margins are sustainable at between 18% to 30% of the revenue,\u201d he added.<\/p>\n

Meanwhile, Akeetoons Sdn Bhd is releasing its Total Animation Solution For Kids (TASK) mobile applications in July. Akeetoons chief executive officer Stanley Lim said, initially, the downloads would be free to promote TASK. Next we will release the paid versions, which will cost US$1 to download. The applications will be available for Android smart devices.<\/p>\n

\u201cWe are looking for funding from angel investors to further improve the new versions of TASK,\u201d Lim said.<\/p>\n

TASK basically instructs children on how draw cartoons and how to make them come to life.<\/p>\n

\u201cIt teaches kids how to animate the cartoons so that they can blink, walk, and talk,\u201d he said.<\/p>\n

Lim said the company is also exploring opportunities to team up with game developers to design mobile games for downloading.<\/p>\n

\u201cSince 2008, when we started business, the company has been selling about 600 units of TASK software and hardware a year, with an estimated value of RM200,000,\u201d he said.<\/p>\n

InvestPenang director Datuk Lee Kah Choon said, to better position Penang for opportunities in the creative multimedia industry, the state plans to have its Creative Animation Triggers (CAT) sites in George Town ready within the next 12 to 24 months.<\/p>\n

\u201cWe have acquired an assortment of heritage buildings in George Town that will be renovated and leased to creative animation companies,\u201d he said.<\/p>\n

One such building is a warehouse on a 10,000sq ft site in Victoria Street.<\/p>\n

\u201cWe are also close to signing an agreement with the Yeap Chor Ee Foundation to lease its Wisma Yeap Chor Ee building in Weld Quay.<\/p>\n

\u201cAs for the Sia Boey Market, which is part of the Komtar Phase 5 project, some 10 to 15 heritage buildings there will also be refurbished soon,\u201d he said.<\/p>\n

Lee added that the sites would collectively provide 100,000sq ft of office space for use by content creation companies.<\/p>\n

\u201cSome 1,000 high income job opportunities will also be created by CAT.<\/p>\n

\u201cThe animation companies need to perform post-production and visual effects, special effects and interactive mobile application activities,\u201d he said<\/p>\n

Source:<\/strong>\u00a0The Star, 18 June 2014[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”120px” el_class=”height-x120″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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11<\/h2>\n
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Mon<\/p>\n

August \u201814<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"author":2,"featured_media":29215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[316],"tags":[],"news_year":[258],"news_month":[226],"local_insights_alphabet":[],"acf":[],"_links":{"self":[{"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/posts\/39800"}],"collection":[{"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/comments?post=39800"}],"version-history":[{"count":2,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/posts\/39800\/revisions"}],"predecessor-version":[{"id":39805,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/posts\/39800\/revisions\/39805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/media\/29215"}],"wp:attachment":[{"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/media?parent=39800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/categories?post=39800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/tags?post=39800"},{"taxonomy":"news_year","embeddable":true,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/news_year?post=39800"},{"taxonomy":"news_month","embeddable":true,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/news_month?post=39800"},{"taxonomy":"local_insights_alphabet","embeddable":true,"href":"https:\/\/investpenang.gov.my\/zh-hans\/wp-json\/wp\/v2\/local_insights_alphabet?post=39800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}